Explore the most popular social media platforms and learn how businesses use them to enhance communication, branding, marketing, customer retention and service, and market research. Discover strategies to assess your audience’s needs and leverage social media effectively for your organization or business. This course is included in the Social Media for Business Certificate course.

Stay competitive in today’s fast-changing digital landscape by learning how to strategically use social media to communicate, market, and better serve your customers and clients. Designed for professionals in business, nonprofit, government, and organizational settings, this course provides a practical and strategic approach to social media engagement. Explore the core principles of modern digital communication and how they apply across major platforms including Facebook, X (formerly Twitter), LinkedIn, YouTube, blogs, and more. Gain clarity on how each platform functions, its unique strengths, and how it can support your organization’s goals. You’ll learn how to build a purposeful two-way communication strategy, strengthen brand presence, and create meaningful engagement with your audience. Walk away knowing: What your organization should be doing on social media What opportunities you may be missing How to develop a clear, actionable plan for implementation Whether you’re just getting started or looking to refine your current efforts, this course delivers both strategic insight and practical, hands-on techniques you can immediately apply. Instruction is led by experienced practitioners who actively work in the field and regularly speak, write, and train on social media strategy—bringing real-world expertise directly to you. Registering for this certificate program will automatically enroll you in the three required courses: Introduction to Social Media, Integrating Social Media in Your Organization, and Marketing Using Social Media.