Gain the foundational skills to increase your website traffic and improve online visibility. This course teaches participants how to analyze visitor behavior, apply search engine optimization (SEO) techniques to enhance search rankings, and refine website copy to attract and engage more users. No prior experience is required. Advanced learners will benefit from the instructor’s expertise in addressing complex SEO questions.This course is included in the Certificate in Digital Marketing course.

Explore the fundamentals of designing and delivering effective online courses. Learn about the online instructional environment, principles of technology adoption, and strategies for planning and developing engaging web-based courses. Gain practical insights on course design guidelines, resource identification, and the phases of course development. Discover techniques to motivate student interaction, manage engagement, and apply best practices for assessment and evaluation. Stay up to date on critical topics such as copyright and intellectual property to ensure your online course meets professional and legal standards. This class is included in the Certificate in Online Teaching and Certified Online Instructor COI course.

Learn the essential practices for developing clear, effective, and professional business writing. This course covers strategies for crafting well-structured documents, avoiding common grammatical errors, and applying business writing principles that will support effective communication for years to come.This course is included in the Certificate in Business Writing course.

Whether you’re new to teaching online or looking to enhance your current online courses, this program offers expert guidance from leading authorities in online education. Thousands of instructors have completed this highly regarded training, gaining both foundational and advanced skills for effective online teaching. Learn how to design and improve online courses, develop effective assessments and tests, and foster engaging discussions that promote student interaction. This program equips you with practical strategies, proven techniques, and the confidence to create dynamic and successful online learning experiences. Registering for this certificate program will automatically enroll you in the three required courses: Advanced Teaching Online, Designing Online Instruction, and Fostering Online Discussion.

The leading designation for online faculty in higher education. About the COI Online Course: Faculty professional development is one of the most critical needs in today’s online and hybrid teaching environment. This course equips your faculty with a competitive edge and prepares them to meet the expectations of today’s Internet-savvy learners. Certified Online Instructors model best practices, mentor and train fellow faculty, and contribute meaningful insight to institutional planning and decision-making. Unique benefits: Learn from leading experts: Your instructors are the foremost authorities in online learning, bringing deep experience and proven strategies to every session. Personal course critique: You’ll receive individualized feedback on your own online course, giving you actionable insights to strengthen design, engagement, and instructional quality. Student-driven improvement: Your students provide direct feedback and comments, helping you understand what works, what doesn’t, and how to continually enhance the learning experience. Professional recognition: Upon completion, you earn the right to include the COI initials after your name—an industry-recognized credential that signals expertise and credibility in online instruction. Agenda: Participants average six months to complete the COI but it can be finished in as few as three months. You have up to two years to complete the program. To complete the LERN COI program, participants must pass a 40-question multiple-choice exam and one essay question. In addition, the Chair of the LERN Faculty Advisory Board will review and provide feedback on your online course, offering expert insights to further enhance your skills. Who should participate: This program is designed for anyone currently teaching online or preparing to do so. The Certified Online Instructor (COI) designation is valuable for faculty teaching fully online courses, as well as those leading hybrid or blended classes. While originally created for higher education professionals, the program is also open to instructors from other educational settings who want to strengthen their online teaching expertise. Why you should participate: Earning the COI designation allows you to demonstrate that your knowledge of online instruction meets a recognized benchmark established by leading experts and practitioners in the field. Participants gain not only professional credibility within their institution, but also the personal satisfaction of achieving a high standard of online teaching competency. Registering for this certificate program will automatically enroll you in the three required courses: Advanced Teaching Online, Designing Online Instruction, and Fostering Online Discussionand Fostering Online Discussion

Business writing is a vital skill for both personal and organizational success. Discover the keys to effective workplace communication. Whether you’re crafting a report, memo, letter, or publicity notice, strong business writing follows proven principles. In the workplace, successful communicators move forward—others get left behind. Enhance your career by mastering this essential skill. Start by learning the formats, structures, and techniques for writing clear, professional business reports and proposals. Then, sharpen your skills with editing and proofreading. Finally, explore what journalists do best: write news stories, press releases, and publicity notices that capture attention and resonate with readers. With the Certificate in Business Writing, you’ll gain practical skills to help your organization stand out and take your professional communication to the next level. Registering for this certificate program will automatically enroll you in the three required courses: Business Writing, Effective Copywriting, and Successfully Communicating Your Message.