Successfully Communicating Your Message
Get your message across with clarity and impact. Strong business writing goes beyond grammar and structure—it’s about influence. Every email, proposal, or report carries emotion, persuasion, and purpose.
In this course, you’ll learn how to elevate your writing by:
- Appealing to both logic and emotion
- Crafting messages that align with your recipient’s needs and organizational goals
- Using data and storytelling to strengthen your credibility
- Polishing every sentence to ensure clarity and precision
Whether you’re writing to inform, request, or persuade, you’ll gain the tools to communicate with confidence—and get results.
This course is included in the Certificate in Business Writing course.
William Draves
William A. Draves writes marketing copy on a weekly basis. He has studied under some of the great marketing authorities in the past five decades, including Philip Kotler, Paul Franklin, Anver Suleiman, Don Libey, Rene Gnam,Martha Rogers, and others. He has authored articles on marketing and a Marketing Manual (now in its Sixth Edition) since 1982. He writes email promotions, website copy, brochures and other print marketing, and a blog and social media. Draves also designs marketing plans. He teaches a marketing course for a Master’s Degree program offered by the University of South Dakota.
Options
ADSCYM01F26
Instructors:
- William Draves
| Date | Time | Location |
|---|---|---|
| Mon, Nov 2nd 2026 | 12:01 AM - 11:59 PM | Online |
| Tue, Nov 3rd 2026 | 12:01 AM - 11:59 PM | Online |
| Wed, Nov 4th 2026 | 12:01 AM - 11:59 PM | Online |
| Thu, Nov 5th 2026 | 12:01 AM - 11:59 PM | Online |
| Fri, Nov 6th 2026 | 12:01 AM - 11:59 PM | Online |
| Sat, Nov 7th 2026 | 12:01 AM - 11:59 PM | Online |
| Sun, Nov 8th 2026 | 12:01 AM - 11:59 PM | Online |
| Mon, Nov 9th 2026 | 12:01 AM - 11:59 PM | Online |
| Tue, Nov 10th 2026 | 12:01 AM - 11:59 PM | Online |
| Wed, Nov 11th 2026 | 12:01 AM - 11:59 PM | Online |
| Thu, Nov 12th 2026 | 12:01 AM - 11:59 PM | Online |
| Fri, Nov 13th 2026 | 12:01 AM - 11:59 PM | Online |
| Sat, Nov 14th 2026 | 12:01 AM - 11:59 PM | Online |
| Sun, Nov 15th 2026 | 12:01 AM - 11:59 PM | Online |
| Mon, Nov 16th 2026 | 12:01 AM - 11:59 PM | Online |
| Tue, Nov 17th 2026 | 12:01 AM - 11:59 PM | Online |
| Wed, Nov 18th 2026 | 12:01 AM - 11:59 PM | Online |
| Thu, Nov 19th 2026 | 12:01 AM - 11:59 PM | Online |
| Fri, Nov 20th 2026 | 12:01 AM - 11:59 PM | Online |
| Sat, Nov 21st 2026 | 12:01 AM - 11:59 PM | Online |
| Sun, Nov 22nd 2026 | 12:01 AM - 11:59 PM | Online |
| Mon, Nov 23rd 2026 | 12:01 AM - 11:59 PM | Online |
| Tue, Nov 24th 2026 | 12:01 AM - 11:59 PM | Online |
| Wed, Nov 25th 2026 | 12:01 AM - 11:59 PM | Online |
| Thu, Nov 26th 2026 | 12:01 AM - 11:59 PM | Online |
| Fri, Nov 27th 2026 | 12:01 AM - 11:59 PM | Online |
Map / Location