Successfully Communicating Your Message

Get your message across with clarity and impact. Strong business writing goes beyond grammar and structure—it’s about influence. Every email, proposal, or report carries emotion, persuasion, and purpose.

In this course, you’ll learn how to elevate your writing by:

  • Appealing to both logic and emotion
  • Crafting messages that align with your recipient’s needs and organizational goals
  • Using data and storytelling to strengthen your credibility
  • Polishing every sentence to ensure clarity and precision

Whether you’re writing to inform, request, or persuade, you’ll gain the tools to communicate with confidence—and get results.

This course is included in the Certificate in Business Writing course.

William Draves
William Draves

William A. Draves writes marketing copy on a weekly basis. He has studied under some of the great marketing authorities in the past five decades, including Philip Kotler, Paul Franklin, Anver Suleiman, Don Libey, Rene Gnam,Martha Rogers, and others. He has authored articles on marketing and a Marketing Manual (now in its Sixth Edition) since 1982. He writes email promotions, website copy, brochures and other print marketing, and a blog and social media. Draves also designs marketing plans. He teaches a marketing course for a Master’s Degree program offered by the University of South Dakota.
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Starts Mon, Nov 2nd 2026 12:01 AM - 11:59 PM
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Online
Price: $195.00 Min Age 18 yr.
Instructors:
  • William Draves
DateTimeLocation
Mon, Nov 2nd 2026 12:01 AM - 11:59 PM Online
Tue, Nov 3rd 2026 12:01 AM - 11:59 PM Online
Wed, Nov 4th 2026 12:01 AM - 11:59 PM Online
Thu, Nov 5th 2026 12:01 AM - 11:59 PM Online
Fri, Nov 6th 2026 12:01 AM - 11:59 PM Online
Sat, Nov 7th 2026 12:01 AM - 11:59 PM Online
Sun, Nov 8th 2026 12:01 AM - 11:59 PM Online
Mon, Nov 9th 2026 12:01 AM - 11:59 PM Online
Tue, Nov 10th 2026 12:01 AM - 11:59 PM Online
Wed, Nov 11th 2026 12:01 AM - 11:59 PM Online
Thu, Nov 12th 2026 12:01 AM - 11:59 PM Online
Fri, Nov 13th 2026 12:01 AM - 11:59 PM Online
Sat, Nov 14th 2026 12:01 AM - 11:59 PM Online
Sun, Nov 15th 2026 12:01 AM - 11:59 PM Online
Mon, Nov 16th 2026 12:01 AM - 11:59 PM Online
Tue, Nov 17th 2026 12:01 AM - 11:59 PM Online
Wed, Nov 18th 2026 12:01 AM - 11:59 PM Online
Thu, Nov 19th 2026 12:01 AM - 11:59 PM Online
Fri, Nov 20th 2026 12:01 AM - 11:59 PM Online
Sat, Nov 21st 2026 12:01 AM - 11:59 PM Online
Sun, Nov 22nd 2026 12:01 AM - 11:59 PM Online
Mon, Nov 23rd 2026 12:01 AM - 11:59 PM Online
Tue, Nov 24th 2026 12:01 AM - 11:59 PM Online
Wed, Nov 25th 2026 12:01 AM - 11:59 PM Online
Thu, Nov 26th 2026 12:01 AM - 11:59 PM Online
Fri, Nov 27th 2026 12:01 AM - 11:59 PM Online
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