Integrating Social Media in Your Organization

Take away practical strategies and real-world techniques you can immediately apply to build and strengthen your organization’s social media presence. You’ll explore the top five considerations to evaluate before launching a social network and gain actionable tips for effectively managing and growing an engaged online community. You’ll also learn how to create your own private social network using the Ning platform and determine whether it’s the right fit for your goals.

Discover the essential tools to streamline and organize your social media efforts, and learn how to integrate your platforms seamlessly into your website for a cohesive digital presence. See how Google Docs and Google Calendar can enhance collaboration and scheduling, and explore how online video can support your marketing, communication, and customer engagement goals.

We’ll also discuss mobile check-in applications, coupon and deal platforms, and how businesses are leveraging them to drive traffic and build loyalty. Learn how to properly list your company on local search engines to increase visibility and attract more customers in your area.

Gain insight into how modern web design has evolved, including key principles of usability testing and user interface design. Participants are encouraged to bring their website for constructive feedback and practical improvement ideas.

Finally, tackle the challenge of managing today’s fast-paced information environment. Develop a manageable workflow, explore productivity strategies to stay organized, and identify common social media mistakes to avoid. You’ll also review essential social media policies for employees and learn about emerging trends so you can confidently align your goals with the future of digital communication.

This course is included in the Social Media for Business Certificate course.