The Business Plan

Mary Beth Izard is an entrepreneur, author, consultant and professor emeritus of entrepreneurship and has over 25 years working with entrepreneurs to start businesses. She specializes in entrepreneurship curriculum and has been a scholar-in-residence and consultant to the Kauffman Foundation; the largest foundation in the U.S., if not the world, devoted to entrepreneurship. She was on the curriculum development team for Kauffman’s college course, Planning the Entrepreneurial Venture, and its nationally recognized FastTrac® programs. She is the author of BoomerPreneurs: How Baby Boomers Can Start Their Own Business, Make Money and Enjoy Life, and the college textbook, Opportunity Analysis, Business Ideas: Identification and Evaluation. She has a Masters in Business Administration from the University of Missouri in Kansas City.