Social Media for Business Certificate

Jo-Carolyn Goode is a Houston, Texas native and a Prairie View A&M University graduate with a B.S. in the concentration of Biology with minors in Chemistry and Dance.

Beginning her professional career with Houston Style Magazine (HSM) as an editorial intern, she worked her way through the ranks to become Managing Editor. Through a proven track record of excellent timely reporting and having a great worth ethic, Jo-Carolyn tells the stories of the everyday man to the hottest celebrities to the political power movers. While overseeing a talented team of writers and photographers, she produces the weekly print publication of HSM. She also engages readers with stellar content through magazine’s online portal and social media channels. Jo-Carolyn is also the Content Coordinator for a neighborhood magazine based in Bellingham, Washington called Lake Views Magazine.

Her communication talents move from the pages of print media to video as the producer for ‘It's National Day,’ a popular YouTube show celebrating the different national days of the world hosted by media personality TotallyRandie.

Melissa Torres is a creative marketing specialist with a focus in social media strategies and special events. She is passionate about helping small business owners build their brand and customer loyalty. Melissa also works as a recreation professional and builds annual marketing campaigns to attract locals and tourists to participate in summer camps that generate over a million dollars in revenue each year.

Travette A. Webster serves as LERN’s Director of Communications and comes with an abundance of experience successfully promoting continuing education and lifelong learning programs through various social mediums. For over 15 years, she has worked with individuals and organizations to create and publish content on various social media platforms, including Facebook, Instagram, LinkedIn, Twitter, YouTube, Snapchat, Tik Tok, and many others. Through robust social media engagement, Travette has helped companies to identify and grow market segments, build brand awareness, and increase customer conversion. She holds a Master of Business Administration from Prairie View A&M University, with an additional focus on Organizational Design and Behavior.